Template
Content Approval Checklist (Free)
Use this checklist before sending any content draft for approval. It helps teams catch issues early and avoid avoidable revision cycles.
Checklist
- Objective and KPI are clear - Brand voice and messaging match guidelines - Spelling and grammar checked - Links and CTAs verified - Visual assets final and licensed - Compliance/legal checks completed - Version label added (v1, v2, final) - Decision deadline included in request - Approval owner identified - Delivery timeline documented
How to use
Run this checklist before every client-facing review. If any item is incomplete, fix it before sending the approval link.
FAQ
Who should own this checklist?
Assign one owner per deliverable, usually the account manager, content lead, or project owner.
Can I adapt it for video approvals?
Yes. Add video-specific checks like subtitles, aspect ratio, and final export settings.
Does this replace client approval software?
No. This checklist prepares quality; approval software captures the decision and status history.
How often should teams review this checklist?
Quarterly is a good baseline, or anytime your services and deliverable types change.